HausWitch Founder Erica Feldmann on Business, Beauty & the Commodification of the Feminine [episode 81]

Erica Feldmann shares about resisting the hegemonic narrative and identifying with the archetype of the witch. You’ll also hear about:

• Making your space beautiful on a budget 
• Reclaiming the archetype of the witch as an act of rebellion 
• How the patriarchy loves to make fun of what women and feminine folks spend money on 

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Erica Feldmann is the founder of HausWitch.

She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012.

What started as a “micro-budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community-based in downtown Salem, MA. In 2019, Harper Collins published her book HausMagick: Transform Your Home with Witchcraft.

A Gemini Sun, Pisces Moon, and Scorpio Rising, Erica lives with her wife and two cats in the heart of Witch City.

 

In this episode, we talk about:

• The reclaiming of Salem, by witches, and for witches 
• What is HausWitch and how it came to be 
• Identifying with the archetype of the witch, as an act of rebellion
• On running a conscious business and being a spiritual entrepreneur  
• Erica’s non-negotiables in home decor 
• The commodification of the seasons 
• Erica shares how the Money Witch - Jessie Susannah, has helped her in her business 
• Scarcity mindset and spending money on self-care and comfort 
• Prioritizing community 
• On feeling ashamed of your femininity 
• Empowerment from beauty and beauty products 
• On infighting within communities 
• Resisting the hegemonic narrative 
• How HausWitch works to influence culture and change social norms 
• The witch wound and not feeling witchy enough 
• What if you don’t connect with the archetype of the green witch?
• On who gets to qualify you as a witch 
• Acknowledging that there is privilege in feeling safe to identify as a witch
• Pushing back against forces of oppression 
• House witch tips and investing in aesthetics 
• Channeling creative energy in the home 
• Making your space beautiful on a budget 
• How the interior design industry is focused at rich folk
• How the patriarchy loves to make fun of what women and feminine folks spend money on, whilst profiting from it 
• Tapping into your intuition 
• Tips for how to get started exploring and identifying with being a witch 
• And so much more!

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Guest Links:

• Learn more about Erica’s offerings at hauswitchstore.com
• Connect with Erica on Instagram @hauswitch // https://www.instagram.com/hauswitch/ 
• Connect with Erica on Facebook https://www.facebook.com/hauswitch
• Purchase the book HausMagick: Transform Your Home with Witchcraft
• Connect with HausWitch on TikTok https://www.tiktok.com/@hauswitchstore 
• Explore the Counter Magick Cleaning Products https://www.instagram.com/counter.magick/ 
• HausWitch Newsletter https://manage.kmail-lists.com/subscriptions/subscribe?a=TLDLut&g=U9eMuk 
• HausWitch at Home https://www.instagram.com/hauswitchathome/ 

References:

• Native Land https://native-land.ca/  
• Salem / Witch City https://en.wikipedia.org/wiki/Salem,_Massachusetts 
• Salem Witch trials https://en.wikipedia.org/wiki/Salem_witch_trials 
• Hocus Pocus || Film https://en.wikipedia.org/wiki/Hocus_Pocus_(1993_film) 
• The Crucible || Film https://en.wikipedia.org/wiki/The_Crucible_(1996_film) 
• Silvia Federici https://en.wikipedia.org/wiki/Silvia_Federici 
• Cunning folk https://en.wikipedia.org/wiki/Cunning_folk 
• Capitalism https://en.wikipedia.org/wiki/Capitalism 
• Storm chasing https://en.wikipedia.org/wiki/Storm_chasing  
• Kelly Cutrone https://en.wikipedia.org/wiki/Kelly_Cutrone 
• Jackson Pollock https://en.wikipedia.org/wiki/Jackson_Pollock 
• Society 6 https://society6.com/ 
• The Magician || Tarot https://en.wikipedia.org/wiki/The_Magician_(Tarot_card) 
• Morgan Elliot https://www.instagram.com/morgzilla28/ 
• Winny the Witch https://www.instagram.com/p/CTmqBkhrR3f/ 
• Jordan Awan https://www.instagram.com/jordan_awan/ 
• Hegemonic https://en.wikipedia.org/wiki/Hegemony 
• Erica’s post on spending money in business
• https://www.instagram.com/p/CZpBlLDO35-/ 
• Money Witch https://www.healyourfinances.com/ 
• Episode 80 || Money Witch https://www.earthspeak.love/shows-1/money-witch-80 
• Money Magic: Practical and Empowering Rituals to Heal Your Finances https://www.healyourfinances.com/books.html 
• Equinox https://en.wikipedia.org/wiki/Equinox 
• Cis https://en.wikipedia.org/wiki/Cisgender 
• TSA https://en.wikipedia.org/wiki/Transportation_Security_Administration 
• The Craft || Film https://en.wikipedia.org/wiki/The_Craft_(film) 
• The Worst Witch https://en.wikipedia.org/wiki/The_Worst_Witch 
• Barnes and Noble https://en.wikipedia.org/wiki/Barnes_%26_Noble 
• Sephora https://en.wikipedia.org/wiki/Sephora 
• Sage https://en.wikipedia.org/wiki/Salvia_apiana 
• Palo santo https://en.wikipedia.org/wiki/Bursera_graveolens 
• Cultural appropriation https://en.wikipedia.org/wiki/Cultural_appropriation 
• Witches of Instagram https://www.instagram.com/explore/tags/witchesofinstagram/ 
• HausWitch Community page https://hauswitchstore.com/blogs/community 

 

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